London, September, 1941. Following the departure of the formidable Editor, Mrs Henrietta Bird, things are looking up for Emmeline Lake at Woman's Friend magazine.
And while the war rages on, Emmy is even firmer that she must do all she can to help on the Home Front. As ever, she is determined to Make a Go of It. When the Ministry of Information calls on Britain's women's magazines to help recruit female supporters to the war effort, Emmy is thrilled to be asked to help.
But when she and best friend Bunty meet a young woman who shows them the real challenges that women war workers face, Emmy must tackle a life-changing dilemma: should she carry out her duty or stand by her friends?